💎 The Dark Side of Mined Diamonds: What They Don’t Want You to Know

When we think of diamonds, we often think of love, luxury, and forever. But the truth behind mined diamonds isn’t always as pure as the sparkle they project.

💰 The Illusion of Rarity: How Diamond Prices Are Inflated

Contrary to popular belief, diamonds aren’t rare. The scarcity you’ve been told about? It’s a well-orchestrated marketing myth. For decades, diamond mining giants have stockpiled stones to manipulate supply, creating artificial scarcity to keep prices sky-high.

🌍 A Costly Beauty: The Environmental Damage

Mined diamonds leave a massive scar on Earth. Open-pit mining involves removing tons of earth just to find a few carats—destroying ecosystems, polluting rivers, and releasing carbon emissions at shocking levels.

🔹 On average, 1 carat of mined diamond displaces 250 tons of earth.

🔹 It also consumes over 126 gallons of water per carat and produces 57kg of CO₂ emissions.

💉 Blood Diamonds: The Price Paid in Human Lives

The term “blood diamond” or “conflict diamond” refers to gems mined in war zones and sold to finance armed conflict. These diamonds have funded civil wars, terrorism, and unimaginable atrocities in countries like Sierra Leone, Angola, and the Democratic Republic of Congo.

Victims include children forced into labor, communities torn apart, and workers subjected to torture and death—all so the world can wear a shiny stone.

⛏ Inhumane Labor Practices in Mines

Behind many mined diamonds are stories of unsafe working conditions, long hours under dangerous terrain, and wages that trap miners in poverty.

💔 In some regions, miners earn less than $1 a day, risking their lives with no healthcare or protection, and often starting work as young as age 7

✨ There Is a Better Way: Ethically Lab Grown Diamonds

At Éternité Diamonds, we believe love should be built on purity, not pain. Our lab grown diamonds are:

✅ 100% conflict-free

✅ Environmentally conscious

✅ Physically and chemically identical to mined diamonds

✅ More affordable – without inflated pricing

You still get the sparkle, the beauty, the forever—but without the guilt.

💚 The Choice Is Yours

We don’t need to choose between beauty and ethics. You can celebrate life’s biggest moments with lab grown diamonds that sparkle with purpose and love.

Join us in building a future where diamonds don’t hurt the Earth or the people who live on it.